EMMY Winner Jen Greenstreet and Peabody Winner Jason Loftus premiere at New Media Film Festival Los Angeles
New Media Film FestivalĀ® Gets Underway with 80 Films & Tech, Featuring EMMY Winner Jen Greenstreetās May Contain: Danger and Peabody Winner Jason Loftusā Sky of Tides: Atla
š„Navigating The New Media Landscape with Susan Johnston
In the ever-evolving world of new media, itās easy to feel lost in the digital shuffle. With hashtag#platforms emerging and fading, trends skyrocketing then plummeting, and the constant pressure to hashtag#innovate, individuals and businesses alike can make critical hashtag#mistakes.
Here are some of the most common pitfalls in new media and how to avoid them:
Inaction Due to Overwhelm
The vast sea of new media options can paralyze even the most eager. The key is to start somewhere, anywhere. Begin with one platform that aligns with your audience and hashtag#grow from there.
Inconsistency
Whether itās your hashtag#branding, messaging, or posting schedule, inconsistency confuses your audience. Maintain a consistent presence, even as you evolve. This builds hashtag#trust and recognition.
Fear Factor
Fear of the unknown, hashtag#fear of reputational damage, and fearāØof not achieving hashtag#ROI, can stifle growth. Embrace calculated risks and view failures as learning opportunities.
Misunderstanding New Media
New media is any evolving digital hashtag#communication. Understand the nuances and leverage the right tools for your message.
Lack of Clear Goals
Trying to do everything at once is a recipe for hashtag#burnout. Set one clear hashtag#goal at a time and focus your efforts on achieving it.
Following the Herd
Just because a hashtag#strategy works for one doesnāt mean it will work for all. Carve your own hashtag#path and make your mark with unique content and approaches.
Forgetting the āHumanā Element
At the end of the day, new media is about connecting people. Share your story, engage hashtag#genuinely, and create hashtag#experiences that resonate.
Susan Johnston is an amazing human and hashtag#rockstar I love her insights and passion.