Country
USA
Premiere
Los Angeles
Artist
pop music video, female empowerment, teen pop artist, self‑love anthem, Ava Della Pietra, independence theme, upbeat visuals, coming‑of‑age, feel‑good music, modern pop storytelling
Director Luke Orlando
Luke is a visual artist and director whose work blends bold aesthetics with an instinctive feel for emotional storytelling. Born in Toronto, raised in Philadelphia, and creatively forged in Montreal, he now brings his distinctive vision to Los Angeles, where he directs music videos, commercial pieces, and experimental visual projects. Orlando has collaborated with an impressive roster of top‑tier artists—including Charli XCX, Grimes, Megan Thee Stallion, Arcade Fire, Orville Peck, and Omar Apollo—crafting visually striking worlds that feel both intimate and cinematic. Known for his inventive approach, he thrives on ambitious, hands‑on projects, from designing and 3D‑printing custom camera rigs to shooting a 43‑day project entirely on an iPhone. His work has been featured in leading creative publications such as Director’s Library, Boooooooom, and Nowness, reflecting a career defined by curiosity, craft, and a fearless commitment to pushing visual storytelling forward.